UNIVERSAL & ILLUMINATION - SING 2 PITCH
UNIVERSAL & ILLUMINATION - SING 2 PITCH
UNIVERSAL & ILLUMINATION - SING 2 PITCH
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Sole Staff Writer about Film & TV Production
UNIVERSAL & ILLUMINATION - SING 2 PITCH
Universal and Illumination requested Doner LA to pitch them a full scale digital marketing campaign for their animated film Sing 2 from the trailer drop to the movie premiere. They wanted to bring out the characters' individuality while also emphasizing the teamwork it takes to make it on the big stage. Here are some of the directions we pitched to them.
DIRECTION 1 - BUSTER MOON: MARKETING GENIUS
In Sing Buster Moon put everything on the line to put together a rag tag team of undiscovered talent to save his theater. Now, thanks to a lucky break he has a chance to showcase his artists with the world -- only they don't have AnR or social media managers like everyone else. Buster must rely on his scrappy yet endearing tactics and the help of his trusty secretary, Miss Crawly, to promote their all-star team.
BUSTER MOON: SOCIAL MEDIA MANAGER
Buster Moon outsources the Sing 2 social media campaign to Miss Crawly. Watch and learn.
BUSTER MOON'S DEEP FAKE
As Buster Moon and Gunter try to convince you not to skip this ad - you definitely are going to skip the ad. But when you do the joke's on you because the Skip Ad button is a fake that instead redirects you to exclusive clips from Sing 2.
BUSTER MOON PRESENTS
Buster Moon presents the trailer for the Sing 2 trailer. His trailer introduces the Sing 2 trailer. It doesn't get more meta than that.
DIRECTION 2 - GETTING READY FOR THE BIG SHOW
Follow the cast of Sing 2 as they prepare to join music legends in the big city for the performance of a lifetime. Watch your favorite characters docu-style as they enter a whirlwind of hair, makeup, wardrobe fittings, sound checks, and rehearsals.
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